Build for the Future with Purple Crane. As the vaccine rollout gathers pace, UK businesses emerge blinking into an uncertain world. But, as Andy Rix, Purple Crane co-founder outlines in his new blog, when you get your IT right, challenges become opportunities.
Build for the Future with Purple Crane
As the vaccine rollout gathers pace, UK businesses emerge blinking into an uncertain world. But, as Andy Rix, Purple Crane co-founder outlines in his new blog, when you get your IT right, challenges become opportunities.
But when the future is even more uncertain than the British weather, that’s not easy. Aside from deleting ‘the new normal’ from the business lexicon, there’s little agreement as to what ‘the next, next’ should look like. And the future looks different for everyone, same as ever.
We [heart] IT!
Purple Crane are, of course, IT advocates. We noted, with modest pride in our industry, how tech came to the fore during the earliest throes of the pandemic. There was the sudden pivot to working-from-home (WFH); Gartner noted a more than 400% increase in client inquiries related to remote access technologies in March, April and May in 2020. We also switched to shopping online and home delivery – 17.2m say the move is permanent – and ramped up consumption of digital experiences, from movie streaming to virtual learning.
And let’s not forget that we, as people, were now dependant on platforms such as Zoom and Skype that were either new to us or unfamiliar in anything but a work setting, to stay in touch with the outside world.
Euston – do we have a problem?
NASA, who know a thing or two about technology, grade the potential maturity of new developments against a scale, called the Technology Readiness Level, or TRL. What, I wonder, would the Department of Education, Netflix, or Amazon have put the TRL of their own software and hardware capabilities at the time of the first lockdown? By and large, all managed admirably. Even if some Handforth Parish Council business should have remained within four walls. And one councillor in the States should have checked his settings to avoid ‘feline’ embarrassed.
The UK and the world quickly adapted to intuitive new, or tweaked applications. Even decades-old COBOL systems – another NASA stalwart – kept quietly ticking over, keeping the wheels of finance turning when the wider economy was stalling. Online corporate security, operating in a heavily regulated and compliance-heavy world, held firm when employees worked away from the secure VPN of the mothership and on to domestic wi-fi, a demonstrably less safe platform.
And that’s the point of the blog. How can you plan for something no-one saw coming? Is it possible to future-proof your application, the foundation on which you will build future success, when you cannot possibly know what tomorrow looks like? Example: even big-hitters are currently unsure whether to divest themselves of office space, as is with Bloomberg, or buy more of it, like AXA.
The key is to future-proof the foreseeable by discussing it with experts. After all, we know more than we did two years ago. Purple Crane may start with a blank piece of paper creating a new client brief, but hide years of experience in invisible ink.
We ask the questions that cover what you need and omit what you don’t. We look at your operating model in the context of technology usage. You may choose to factor in WFH or even a work from anywhere approach, using any device. We can include secure, remote host application access that protects your core IP while ensuring your people access what they need to get the job done.
So, whether you’re looking to kickstart your business in the post-pandemic world by embracing the new appetite for ordering online, get a new idea off the ground, re-gear your enterprise for the future by simplifying a sprawling IT architecture, or monitor how your site is performing in a world driven online, your application is where it all begins.
And that process starts here.