Our work for: Genetic Disorders UK

Web infrastructure development and support

GDUK maintain several public-facing websites. These are extremely important for promoting public awareness of the charity and its services, fundraising, gaining new supporters and disseminating information about genetic disorders.

Project type

Ongoing development and maintenance of a web infrastructure.


Health, charity


Genetic Disorders UK is a registered charity with a vision to improve the lives of individuals and families affected by genetic disorders. Their mission is to bring together everyone’s combined experience and be a leading source of information and support for both those affected by a genetic disorder and the charities and patient groups that support them.

Our role

We were introduced to GDUK when we provided software development services to the digital agency who built their bespoke CMS-based web infrastructure. The agency no longer exists, and we now do all of the back-end development to enhance and maintain their websites and online systems.

We subsequently developed new websites on the back of their CMS and integrated the main websites with the systems used by GFM, the company who maintain the charity’s supporter databases, fulfil orders and handle their direct mailing. We also developed a new online database of genetic disorders.

We work closely with Sons of Pioneers, a creative consultancy who provide front-end design and user experience services.

The result

We've had a good direct working relationship with GDUK for over eight years, maintaining both their main website and the Jeans for Genes website. Our development work has helped them meet their objectives in a number of ways:

  • Integrating the GDUK website order and payment systems with those of GFM has made the system for fulfilling orders from the web shop and following-up with donors and new members more efficient
  • Extending the CMS system they had, we’ve created a white-label website solution to make it easy for smaller genetic disorder charities to set up their own websites, helping GDUK to support other organisations working in this field
  • The GDUK disorder database we developed gives details of the symptoms of disorders in layman’s terms. Parents, carers, medical experts and people affected can add their own experiences of dealing with the disorders, helping GDUK to create a valuable community resource.
"Purple Crane are always on the end of a phone or email when we need them. They are extremely capable and have been instrumental in developing our bespoke online presence which has included integration with our admin systems, ecommerce capabilities and developing white label sites. The team is able to tackle both agile and waterfall projects equally well, and invoicing is always fair and punctual. I would not hesitate to recommend them as a web development partner."
Doron Kristal - Director of Finance and Operations, Genetic Disorders UK

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